P&G

BRAND LAUNCH

Yuck mouth

Kids are so tech savvy now a days, they are basically born with mini computers in their hands. The iPhone has turned into the child pacifier where parents just hand over their device and the children are occupied for hours. So the launch of Crest's new line for tweens was the perfect time for P&G to launch their first ever iPhone app and the target could not be any more perfect. Yuck Mouth is an iPhone app that uses the phones motion sensors to go through the actions of rinsing, brushing and floss picking while introducing the new line up of products in a fun and engaging way.

P&G’s first ever iPhone app.