KAMPGROUNDS OF AMERICA
RESORT AND BRAND LAUNCH
Terramor
Kampgrounds of America wanted to launch an outdoor resort in the middle of the pandemic, no problem.
Our solution focused on the heart of the Terramor experience. Outdoor adventure, refined. An experience that allows one to connect with nature while enjoying the amenities of a fine hotel.
Our distinctive creative visualizes the sophistication of the resort brand, while the copy entices and invites. Through targeted digital advertising, SEM, social media and selected print placements, we reached people ready for an extraordinary stay, under the stars, in a new kind of resort.
Results
Occupancy, revenue and Net Promoter Score all surpassed aggressive benchmarks, and the website gained more than 300,000 new visitors. Social content, influencer campaigns, and more boosted Terramor’s Instagram following to more than 12,000 since launch. These metrics helped pave the way for more publicity en route to Terramor’s big win at the 2021 Hospitality Design Awards.
With the success of the Bar Harbor location Terramor is currently in the process of opening three new locations.
Photography by Nick LaVecchia
Work
