NATIONAL GRID

INTEGRATED CAMPAIGN

Marketplace

Marketplace’s products are designed to fit seamlessly into consumers’ lives, making their homes more comfortable and efficient. And at the same time, helping conserve energy to benefit the environment. 

These products are an integral part of a smart home ecosystem and deserve to be celebrated and brought to life.

Results

Cross-screen pre-roll video generated 4,800,510 completed views from 5,308,519 video starts (total 90.43% completion rate)
Overall 90% completion rate outperformed the industry benchmark of 85%
Mobile 91% completion rate outperformed the industry benchmark of 78%
Desktop 95% completion rate outperformed the industry benchmark of 74%
Secondary KPI: Overall 0.61% CTR outperformed the industry benchmark of 0.18%
CTV video generated 1,633,236 completed views from 1,654,696 video starts (total 99% completion rate)
Overall 99% completion rate out-performed the industry benchmark of 97%

Branded content

Whether it’s outfitting a new baseball stadium with LED lights or powering a light festival at a zoo, National Grid strives to a trusted energy provider at home or in the community and educates the consumers a long the way.