DC LOTTERY
TV
Results
2022 - 2023
Integrated media campaigns for Instant Tickets, Numbers Games and iLottery
Achieved e-instants sales growth of more than 45%
Developed and launched new brand strategy, performance up 19.9% in 2023
Supported Powerball and Mega Millions jackpots with program of Jackpot Alert Radio
MAINE LOTTERY
TV
Results
2018-2023
5 consecutive record setting years
73% increase in sales
More than 25% increase in profit transfer to the Maine General FundLaunched Fast Play, which by 2023 reached $13 million in sales
VERMONT LOTTERY
TV
Results
2018-2023
35% increase in sales with 5 record setting years
20% increase in transfer to the Vermont Education Fund
Fast Play sales increased more than 25% since 2018
Work
HASBROMONOPOLY SOCIAL LAUNCH
KAMPGROUNDS OF AMERICARESORT / BRAND LAUNCH
MAPFREINTEGRATED CAMPAIGN
SHENANDOAHINTEGRATED CAMPAIGNS
CAPE CODREBRAND
ARLINGTONREBRAND / INTEGRATED CAMPAIGN
BANK OF AMERICA / (RED)SUPERBOWL BRAND ACTIVATION
NIKE / BANK OF AMERICA / (RED)BRAND ACTIVATION
BANK OF AMERICA / (RED)WORLD AIDS DAY EXPERIENTIAL
NATIONAL GRIDINTEGRATED CAMPAIGN
FIDELITYINEGRATED CAMPAGNS
COMMONWEALTHBRAND EVOLUTION
HEALTHWORKSINTEGRATED CAMPAIGN
BOSTON BRUINSRETAIL LAUNCH
BANK OF AMERICAFINACIAL EDUCATION BRAND LAUNCH
HAPPY VALLEYEXPERIENTIAL
BOSEVIDEO SERIES
PORTLAND INTERNATIONAL AIRPORTINTEGRATED CAMPAIGN
P&GBRAND LAUNCH
GENERAL MOTORSBRAND
SATURNWEBSITE & BRANDED CONTENT
SUBWAYFRESH BUZZ WEBSITE