HEALTHWORKS

INTEGRATED CAMPAIGN

The power
of women

“There’s something about going to the weight rack and seeing two other women there, really bringing it.”

Healthworks is where women find their power and their potential to achieve individual fitness goals. Surrounded by other strong women, they’re inspired and feel confident in their ability to raise the weight, do five more reps or run another mile. Their improved strength enables them to become more powerful women, both physically and mentally.

Results

Lead Gen Efforts
Leads increased by 50% once Fuseideas took over as AOR, and sales increased by over 10% month over month.Brand Refresh

Brand
Leads increased by 8% in an already soaring month and then continued to aggressively increase compared to the past two years bringing a large lead gen to traditionally low months. February and March saw an increase of almost 40% in Leads, which led to an increase of over 25% in overall sales resulting from the marketing efforts.

Photography by Dave Salafia