BRUINS
RETAIL LAUNCH
Frozen in time
2018 Winter Classic Jersey Launch Campaign
The throwback Winter Classic jerseys represent a moment in time — one that the Bruins tradition was built on. We displayed these jerseys in a way that commemorates that moment forever: we put them in ice.
Results
The jerseys sold out in record time within the first month of the launch.
Work
HASBROMONOPOLY SOCIAL LAUNCH
KAMPGROUNDS OF AMERICARESORT / BRAND LAUNCH
MAPFREINTEGRATED CAMPAIGN
SHENANDOAHINTEGRATED CAMPAIGNS
CAPE CODREBRAND
ARLINGTONREBRAND / INTEGRATED CAMPAIGN
BANK OF AMERICA / (RED)SUPERBOWL BRAND ACTIVATION
NIKE / BANK OF AMERICA / (RED)BRAND ACTIVATION
BANK OF AMERICA / (RED)WORLD AIDS DAY EXPERIENTIAL
NATIONAL GRIDINTEGRATED CAMPAIGN
FIDELITYINEGRATED CAMPAGNS
COMMONWEALTHBRAND EVOLUTION
HEALTHWORKSINTEGRATED CAMPAIGN
BOSTON BRUINSRETAIL LAUNCH
BANK OF AMERICAFINACIAL EDUCATION BRAND LAUNCH
HAPPY VALLEYEXPERIENTIAL
BOSEVIDEO SERIES
PORTLAND INTERNATIONAL AIRPORTINTEGRATED CAMPAIGN
P&GBRAND LAUNCH
GENERAL MOTORSBRAND
SATURNWEBSITE & BRANDED CONTENT
SUBWAYFRESH BUZZ WEBSITE