BANK OF AMERICA

FINANCIAL EDUCATION BRANDED CONTENT

Better money habits

Every day people are trying to figure out money. But there’s no one-size-fits-all solution for everyone. That’s why Bank of America teamed with the online learning experts at Khan Academy to create Bettermoneyhabits.com. It’s a personalized, unbiased experience that makes money so easy for people to understand that they can take action and make better choices in their lives. Whether they’re recent graduates, first-time homebuyers, or parents in a growing family, they can improve their financial know-how through a series of videos.

Since this was a brand new initiative for the Bank we were able to drive the entire look and feel. We worked with illustrators to come up with our unique video style, voice over talent to master our tone and an extremely talented photographer to capture the essence of what we were looking for. The photography for this project was so well received by the most senior clients over at the Bank that they scrapped their entire photo library and hired our photographer to reshoot.