ARLINGTON

REBRAND / INTEGRATED CAMPAIGN

All in Arington

Arlington’s time has come. This very special place is ready to step out from under the shadows of Washington’s monuments and be its own entity. Arlington has so much to offer destination seekers, whether they’re craving cultural experiences, historic discoveries, or unexpected adventures.

For prospective residents, Arlington combines the best of city life and urban outdoor living.

For entrepreneurs, this is where technology, innovation, and government-in-the-making, are growing exponentially. It’s Arlington’s moment to shine and let everyone know, no matter what they’re looking for, it’s all in Arlington.

Results

678,000 visits to the website
89% increase in new user traffic YoY
Digital campaign alone: 85,091,057 impressions (cost per click $2.11) 

Business digital and native campaign alone: over 14,855 hotel bookings and 234 flight bookings
30,740 total estimated nights = over $4 million in revenue!

Photography by Jonathan Kozowyk